Acquired 17 years ago by L’Oréal, US brand Kiehl’s contributes annually to the Group’s success and this year broke the symbolic barrier of $1 billion in sales. General Manager Worldwide, Cheryl Vitali talks to us about Kiehl’s success and dynamic growth since the acquisition by L’Oréal.
At the helm of the Business Intelligence Firm L2, Maureen Mullen, Co-Founder and Chief Strategy Officer, advises US firms on marketing and digital marketing strategies. Today, she shares her recipe for success on the US market.
L’Oréal USA has established itself as L’Oréal’s number-one international subsidiary. A key driver in the Group’s growth of recent years, it reported €6.2 billion in sales and nearly 6% growth in 2016. Frédéric Rozé, Executive Vice-President of the Americas Zone, explains the reasons for L’Oréal’s success.