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L’Oréal sets its sights on the African market
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4 MIN
The sector’s world number-one is not going to be left out as Africa’s beauty market explodes. L’Oréal is opening a center of research and innovation in Johannesburg to study needs, routines and trends among African consumers in situ. We met with Consumer Evaluation Manager Julia Gichuri at the Research Centre for Sub-Saharan Beauty to learn more.
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4 MIN
Is an African middle class starting to take shape and, if so, will it be the next engine of growth? Clélie Nallet, a professor of political science specialising in Africa’s middle classes, shares her socio-economic vision of Africa today.
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4 MIN
With the transfer of L’Oréal’s Research and Innovation Centre for African hair and skin to Johannesburg, Geoff Skingsley, Vice-President for Africa and the Middle East, tells us about the strategy followed by the world’s leading cosmetics firm in Sub-Saharan Africa.
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