Michèle Verschoore has written a practical guide to male beauty. Expect it to become the new bible for men looking to achieve beautiful, healthy skin and hair.
Started back in 2013, Gentleman moderne is a lifestyle blog for the cool 21st century guy. It covers films, society, the latest tech gadgets and… beauty! Founder Quentin Masnada talks with us about the new expectations of men who are not ashamed to look after themselves.
Cosmetics have long been the preserve of women. Now, though, cosmetic products designed with men in mind are seeing spectacular growth all over the world. They make up the beauty sector’s fourth largest market and show no signs of stopping. How do you sell beauty to men? Here is the low-down from Grégory Benoit, International Marketing Director at L’Oréal Men Expert.