Odile Mohen, head of Consumer & Market Insight (CMI) at L’Oréal Research, tells us about CMI’s input in Botanicals Fresh Care, the new brand from L’Oréal Paris inspired by nature.
Nathalie Ternisien and Aurélie Pichard, respectively co-CEO and head of research at Brain Value, a market research and strategic planning company, decipher global consumer behaviour trends. Here is their take on the rise of authentic, responsible, committed brands.
This month, L’Oréal Paris is launching Botanicals Fresh Care, its new premium hair care brand inspired by nature. Anne Machet, Deputy CEO International, explains how the brand meets new consumer expectations.