
Strategy

5 MIN
The Sharing Beauty With All sustainability programme created in 2013 has set engagement and responsibility goals for L’Oréal to meet by 2020. Charlotte de Tilly, Deputy Head of Corporate Social Responsibility (CSR) at L’Oréal, explains how the Group and its brands are taking on these new issues.
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4 MIN
More and more consumers have begun incorporating instrumental cosmetics in their beauty routines in recent years. Elisabeth Araujo, Chairwoman of L’Oréal Beauty Devices, tells us about the Group’s plans to win over this new market.
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4 MIN
Since its creation by the L’Oréal Foundation, the Beauty For a Better Life programme has helped almost 10,000 marginalized people worldwide to reintegrate society. Deputy CEO of the Foundation Florence Lafragette tells us more.
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5 MIN
This month, L’Oréal Paris is launching Botanicals Fresh Care, its new premium hair care brand inspired by nature. Anne Machet, Deputy CEO International, explains how the brand meets new consumer expectations.
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5 MIN
Formerly the boss of Lancôme International, Marc Dubrule is now in charge of strategic development of L’Oréal’s Selective Divisions. He tells us how the Group has built up its mastery of fragrance creation.
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3 MIN
International General Manager Charlotte Franceries and Marketing Director Jamel Boutiba are working together to grow the Roger & Gallet brand overseas. Read on to learn how they have gone about launching a domestic brand internationally.
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3 MIN
In January 2016, Emmanuel Lulin, Senior Vice President & Chief Ethics Officer of L’Oréal, became the first European senior executive to receive the Carol R. Marshall award for Innovation in Corporate Ethics. Read on to learn about his strategy to make L’Oréal a global model in corporate ethics.
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4 MIN
Bertrand de Senneville, Senior Global VP HR Social Relations at the L’Oréal Group, has made workplace quality of life (WQL) a top priority and wants people to feel fulfilled in their jobs. In this conversation, he tells us about his WQL strategy.
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4 MIN
In this conversation with Andrea Cabrera, Head of Image & Corporate Communication for the L’Oréal Group, you can learn more from the lady who is helping L’Oréal’s men and women around the world to join forces and do their bit for those less fortunate than themselves.
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4 MIN
L’Oréal is determined to hold onto its leadership position in eastern Europe. The efforts are spearheaded by Alexandre Popoff, who speaks seven languages and manages the Group in 32 countries. He explains his winning strategy.
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4 MIN
With the transfer of L’Oréal’s Research and Innovation Centre for African hair and skin to Johannesburg, Geoff Skingsley, Vice-President for Africa and the Middle East, tells us about the strategy followed by the world’s leading cosmetics firm in Sub-Saharan Africa.
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4 MIN
Nyx Professional Makeup is one of the most popular US cosmetics brand among 15-24 year olds. Bought by L’Oréal in 2014, it has bold international ambitions. Senior Vice President Marketing & Global Business Development Nathalie Kristo tells us more.
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